Facebook is facing by the UK’s privacy watchdog for allowing Cambridge Analyticato improperly access key personal data on millions of its users.
The UK Information Commissioner’s Office on Tuesday announced a preliminary fine of £500,000 ($664,000 or AU$896,000) after finding the social-media giant had failed to protect user data and wasn’t transparent about how the user data was obtained by others. The fine — the maximum amount allowed — comes after revelations that as many as 87 million Facebook users had their data improperly shared with Cambridge Analytica, a digital consultancy with ties to the Trump campaign.
“We are at a crossroads. Trust and confidence in the integrity of our democratic processes risk being disrupted because the average voter has little idea of what is going on behind the scenes,” Information Commissioner Elizabeth Denham said in a statement. “People cannot have control over their own data if they don’t know or understand how it is being used.”